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Distribution of financial products has gone through various stages in the last 25
years. In its organized form, distribution is just about 2 decades old when brokers
and bankers took it upon them to distribute financial products like mutual funds,
bonds and IPOs. But the focus was still on products. The big shift in the last few
years has been the shift from product approach to a solution based approach. At
Narnolia we have proactively adopted a solution based approach to distribution of
financial products with a special focus on mutual funds to meet your long term goals.
The theory of evolution says that the species that survives and thrives is not the
strongest but the most adaptable to change. When grasslands started vanishing, giraffes
started eating tree leaves, which explains their long necks. The giraffe, although
less powerful than the dinosaurs, managed to adapt to changing conditions. An inability
to adapt explains why the Dinosaurs became extinct. In India, the distribution business
has shifted gradually but surely towards a more solution based approach. Clients
do not want to buy products but they want to buy solutions that are relevant to
their medium and long term goals. That is the new approach to distribution of financial
At Narnolia we look at distribution as providing solutions to clients. Today, clients
have a variety of goals that require wealth creation over the longer term. Clients
need to blend return maximization, risk minimization, liquidity and tax efficiency
into their financial plans. That is why the Narnolia approach is built around these
5 pillars that define our strategy.
At Narnolia we don’t sell products; we offer solutions that are consistent with
your goals. It is all about making the client the nucleus of the solutions. Here
is how we approach distribution of financial products.
The Narnolia edge in distribution of financial products stems from the following
A focus on the client as the nucleus and the financial solution as the approach
to buying the right kind of financial products.
A research driven approach to evaluating the plethora of mutual fund products in
the market based on a very fine tuned risk-return matrix
Use of intelligent algorithms to organize data and match it with goals to create
a compelling financial solution that is unique only to you.
Aggressive use of artificial intelligence and machine learning based on big data
to provide solutions that are dispassionate yet backed by analytical expertise.
A dialectic 3-step process to identify the right mutual funds and a 13-step filtration
process to pigeon hole the right solutions to your needs.
NARNOLIA FINANCIAL ADVISORS LTD (FORMERLY MICROSEC CAPITAL LTD.); REGISTERED OFFICE
ADDRESS: MARBLE ARCH, 2ND FLOOR, OFFICE 201, 236B, A J C BOSE ROAD, KOLKATA- 700020;
PHONE NO.-033-40501500; WEBSITE WWW.NARNOLIA.COM. CORRESPONDENCE OFFICE: ARCH WATERFRONT,
5TH FLOOR, BLOCK GP, SALT LAKE, SECTOR 5, KOLKATA-700091; PHONE NO.: 033-40541700;
REGISTRATION NUMBERS (NSE/BSE/MSEI): INZ000166737; IN-DP-380-2018 (NSDL/CDSL); SEBI:
MERCHANT BANKING- INM 000010791; PMS- INP000002304, RESEARCH ANALYST- INH 300006500,
AMFI- ARN 3087, ROC-CIN- U51909WB1995PLC072876|NARNOLIA COMMERZE LTD.(FORMERLY
MICROSEC COMMERZE LTD.) - SEBI- INZ000051636, MCX- 28025, NCDEX- 00089, ROC-CIN-
U74140WB1994PLC066386 | NARNOLIA INSURANCE BROKERS LTD. (FORMERLY MICROSEC INSURANCE
BROKERS LTD.) – IRDA REGISTERED DIRECT INSURANCE BROKER (LIFE & NON-LIFE): LICENSE
NO. 134 (VALID TILL 19.03.2021); ROC: CIN-U67200WB2002PLC095275 | NARNOLIA SECURITIES
LIMITED – AMFI: ARN-20558; PFRDA- NPS POP 27092018; ROC-CIN- U67120WB1997PLC096496|
G RAJ & COMPANY CONSULTANTS LTD– BSE/MSEI: INZ 260010731; NSDL DP-IN-DP-NSDL-371-2014,
ROC-CIN- U74140WB1989PLC046633| NARNOLIA CAPITAL ADVISORS PRIVATE LIMITED– RBI-
NBFC B.05.02568, ROC-CIN- U65993WB1991PTC053089| EASTWIND CAPITAL ADVISORS PRIVATE
LIMITED–SEBI INVESTMENT ADVISOR- INA300005439, ROC: CIN- U67120JH2007PTC012791|
NARNOLIA COMMODITIES BROKERS PRIVATE LIMITED–ROC-CIN-U74999WB2011PTC165528| NARNOLIA
KNOWLEDGE TRAINING CENTRE PRIVATE LIMITED–ROC: CIN- U65999WB2003PTC097104| NARNOLIA
VELOX ADVISORY LTD. – SEBI:- PMS: INP000005109; ROC: CIN- U74999WB2012PLC175826.
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