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Distribution of financial products has gone through various stages in the last 25 years. In its organized form, distribution is just about 2 decades old when brokers and bankers took it upon them to distribute financial products like mutual funds, bonds and IPOs. But the focus was still on products. The big shift in the last few years has been the shift from product approach to a solution based approach. At Narnolia we have proactively adopted a solution based approach to distribution of financial products with a special focus on mutual funds to meet your long term goals.

The Giraffe versus the Dinosaurs

The theory of evolution says that the species that survives and thrives is not the strongest but the most adaptable to change. When grasslands started vanishing, giraffes started eating tree leaves, which explains their long necks. The giraffe, although less powerful than the dinosaurs, managed to adapt to changing conditions. An inability to adapt explains why the Dinosaurs became extinct. In India, the distribution business has shifted gradually but surely towards a more solution based approach. Clients do not want to buy products but they want to buy solutions that are relevant to their medium and long term goals. That is the new approach to distribution of financial products.

Narnolia approach – We are adapted to the new order

At Narnolia we look at distribution as providing solutions to clients. Today, clients have a variety of goals that require wealth creation over the longer term. Clients need to blend return maximization, risk minimization, liquidity and tax efficiency into their financial plans. That is why the Narnolia approach is built around these 5 pillars that define our strategy.

Distribution at Narnolia - Our commitment

At Narnolia we don’t sell products; we offer solutions that are consistent with your goals. It is all about making the client the nucleus of the solutions. Here is how we approach distribution of financial products.

The Narnolia Advantage

The Narnolia edge in distribution of financial products stems from the following key factors:

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