1. You said it is the fastest
growing segment and channel in the fastest growing industry of the country. How
partnering with you will help in capitalizing on it?
Our view is that the brokerage industry will grow at a rate of at least 100% faster
than Indian nominal GDP over at least over next 7-8 years and the top 25 brokerage
firms will have a market share of more than 95%. This view is based on contextual
analysis of 212 years of data of 16 countries vis-a-vis Indian economy in general
and brokerage industry in particular. In light of this we believe "Full Service
Premium Houses” will command 70% of the market share and franchisees will contribute
around 70% of this large and lucrative business. Our firm belief is that the key
to success in this business would come through delivery of personalized and professional
services supported by most innovative and advanced state of the art Technology.
Accordingly at Narnolia, we have developed world class products, created the most
robust processes and have also aligned our behaviors which are grounded on these
firm beliefs and on the 3 Pillars of Trust, Totality and Transformation. These attributes
have helped us as a company and our partners to capitalize on this unprecedented
opportunity hence we urge you to just spend two hours with our team to fathom the
magnitude of the opportunity the advantages and benefits of partnering with us.
2. You said nothing is hidden
here! Do you mean hidden from clients or hidden from partners? What can be hidden?
It impossible for any industry or company to survive with zero brokerage, free services
and absurd features like almost 100% payouts etc. Obviously there is something amiss
somewhere and that these organizations are earning from somewhere and therefore
are in business. Features like Other Charges, Auction Policy, Daily compounding
of Interest, poaching the partner’s client through online channel and many more
such hidden practices and ambiguous methodologies can be adopted or are being already
employed by many organizations. These tactics are very short term and we believe
are both unethical and unrewarding in the interest of a lasting and mutually advantageous
3. I see online business
as a threat since brokers use our leads for their common benefits however they never
share their own leads with partners. You claim online business is an opportunity,
in the given scenario as mentioned above, how do you differentiate yourself from
It is a fact that online has helped to expand the market size at a lower cost. Organizations
which conduct their business on the basis of discounted brokerage offer online as
a product in itself and their entire business is more or less conducted and dependent
on the online platform. At full service premium solution organizations like Narnolia
we leverage it as a useful medium and a convenient tool to extend the high end wealth
creation products of investing and trading to the end investors as an additional
and optional feature along with the core premium services. In light of the above
and completely empathizing with concern of the partners we at Narnolia have taken
one significant and unique step for a win relationship with our partners. Staying
true to the philosophy that all of Narnolia's clients deserve specialized, personalized
and localized services, we ensure that all leads that are generated for a location
are allocated to the respective local service providers who are positioned and equipped
the best to deliver them to the clients, which in our case are largely our valued
partners. As an organization we believe in is strengthening and complimenting partners
in their business and not competing with them.
4. As far as I know, you
are a leader in fund management but most of my clients are traders. So, how will
you protect them and help them to sustain?
It is true that Fund Management and Investment Advisory have always been our core
strength and an area we continue to excel. However in the bargain, the impeccable
discipline and our actively tracked passive fund methodology have helped us over
the long years to cultivate, mature and master the art of quant, liquidity and event
analytics along with the core of qualitative fundamental analysis. All these elements
and many more supporting in house trading softwares have been developed to give
a uniquely blended combination of online and personalized cum localized offline
experience to the investors.
5. How are you different
Our commitment to our Core Values, the investment in creation of the world class
Products, the alignment of behaviors to the philosophy of delivering best personalized
and professional services make us different in our approach to conducting business
and all associated with us.
6. At the end of the day
I am here to make money. Let me ask the most important of all questions - what will
be my sharing ratio?
We would like to assure you that our endeavor is to have a Win relationship with
all our partners. In light of this the most appropriate way ahead would be that
our Head of Partner Business connects with you personally and understand you and
your outlook in details towards this business and partnering with us. We shall respond
with satisfactory answers to this most important question and all other queries.
We assure you that we are concerned about your growth and we would conduct business
with you in the most mutually rewarding, fair and transparent way. We urge you to
fill up the form herein which will enable us to contact you and take this journey
of partnership forward.